According to a new study released by CMO Council entitled “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren’t feeling the love. In fact, they are thinking [...]
The iGroupAdvisor Feed- Social Media As A Sales ToolMany companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]
- Motivating EmployeesCould a simple five-minute interaction with another person dramatically increase ones productivity? In some employment environments, the answer is yes, according to Wharton management professor Adam Grant. Grant has devoted significant chunks of his professional career to examining what motivates workers in settings that range from call centers and mail-orde […]
- Five Key Elements Of A Personal PlanI’ve had the privilege to speak with and mentor a number of very talented individuals who are currently in the throes of making a career change. Changing careers is exciting and fulfilling, no matter what the economic times, and its a small price to pay to find a rewarding career, reinvent yourself or open that business you’ve [...]
- Social Media As A Sales Tool
