According to a new study released by CMO Council entitled “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren’t feeling the love. In fact, they are thinking [...]
Entries Tagged as ‘Hotel Marketing’
January 21, 2010
It’s About Product Positioning And Not All About Price!
I talk to Sales Managers at hotels on almost a daily basis and one of their most commonly asked questions is “What will it take for us to win this piece of business?” “Well you can lower the rate to $99, give me a 1 per 20 comp, waive the attrition, and throw in the [...]
January 7, 2010
Are Hotels Blowing Leads?
Michael Ferree, Account Director with Geary Interactive, published an interesting article entitled “How marketers are blowing lead management” on today’s iMedia Connection website. Ferree suggests that a study performed by lead management software company Leads360 exposed a number of important facts about performance-marketing and lead management. One important statistic shows that converting a lead is [...]
January 6, 2010
Is The Hotel Industry Prepared For The Tech That Will Carry THEM Forward?
According to panelists at last month’s Hotel Electronic Distribution Network Association annual meeting, future technological advances will need more and more flexibility to handle the demands of hotel owners, operators and guests. Where have pundits like Vegas.com’s Howard Lefkowitz and Expedia’s Pamela Keenan Fritz been for the past two years and why are they grappling [...]
