Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]
Entries Tagged as ‘marketing’
February 12, 2010
Etiquette Is A Simple Balance Of ‘Give’ And ‘Take’…”First Converse, Then Commerce”
When was the last time you attended a networking event and you were approached by a person who was more interested in pitching his product or services with little regard of who you were and what you did? Most likely the last networking event you attended. Dictionary defines etiquette as conduct or procedure required by good [...]
January 21, 2010
It’s About Product Positioning And Not All About Price!
I talk to Sales Managers at hotels on almost a daily basis and one of their most commonly asked questions is “What will it take for us to win this piece of business?” “Well you can lower the rate to $99, give me a 1 per 20 comp, waive the attrition, and throw in the [...]
January 18, 2010
‘Beating The Commodity Trap’
Unusually for a business book these days, this one has a restrained, unsensational title. But “Beating the Commodity Trap” describes a process that is (or should be) terrifying for its readers: commoditization. You may think your business offers rare and valuable goods and services. But the chances are that, somewhere, a recent entrant or potential [...]
