Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]
Entries Tagged as ‘Sales Tips’
January 21, 2010
It’s About Product Positioning And Not All About Price!
I talk to Sales Managers at hotels on almost a daily basis and one of their most commonly asked questions is “What will it take for us to win this piece of business?” “Well you can lower the rate to $99, give me a 1 per 20 comp, waive the attrition, and throw in the [...]
January 15, 2010
Ways To Win New Clients
Many small businesses ring in the new year by taking a fresh approach to winning new clients. Whether you plan to reinvent your company or just attract an untapped demographic, there are a few ways to achieve your goals. First, you must identify your ideal customer. Do you know your target? What do they do? [...]
January 7, 2010
Are Hotels Blowing Leads?
Michael Ferree, Account Director with Geary Interactive, published an interesting article entitled “How marketers are blowing lead management” on today’s iMedia Connection website. Ferree suggests that a study performed by lead management software company Leads360 exposed a number of important facts about performance-marketing and lead management. One important statistic shows that converting a lead is [...]
January 5, 2010
The Role of Empathy
Think of yourself as a coach. Your clients have travel ambitions. Your professional expertise can help them to achieve their goals. What you are selling is your ability to assist the client in making a wise purchasing decision. Your expertise is only important to the client insofar as they benefit from the experience of working [...]
