The goal of any business owner interested in creating a successful viral marketing campaigns is to identify individuals or outlets with high Social Networking Potential (read “How Ford Got Social Marketing Right“) and create viral messages that appeal to this segment of the population. Notable examples of viral marketing are “Ponzi schemes”, “Pyramid schemes” and multi-level [...]
Entries Tagged as ‘Social Marketing’
January 29, 2010
Going Viral Is Good For Business
Filed under Social Marketing, Social Media
Tags: bookmark, e-mail marketing, forums, marketing, viral marketing
January 18, 2010
Online Video Audience Continues To Climb
Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month. According to the latest report issued by Nielsen [...]
Filed under Social Marketing, Social Media
Tags: Google, Hulu, online video, YouTube
January 13, 2010
30 Tips For Using Social Media In Your Business
Inc. has boiled down 30 tips — from using social networks to generate leads to what not to say in your blog — for the time-strapped but socially curious CEO. 1. Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical [...]
January 8, 2010
Engage, Encourage & Craft Your Social Marketing Campaign
Ford recently wrapped the first chapter of its Fiesta Movement, leaving us distinctly wiser about marketing in the digital space. Ford gave 100 consumers a car for six months and asked them to complete a different mission every month. And away they went. At the direction of Ford and their own imagination, “agents” used their [...]
Filed under Social Marketing, Social Media
Tags: Ford Fiesta, Ford Motor Company, YouTube
