Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]
Entries Tagged as ‘Social Media’
February 19, 2010
Social Media As A Sales Tool
Filed under Sales Tips, Social Media, marketing, sales and marketing
Tags: Facebook, LinkedIn, sales and marketing, Sales Tips, Social Media, Twitter
February 8, 2010
Girl Scouts Gone Viral
It’s likely that Girl Scout founder Juliette Gordon Low would approve of her organization’s recent plunge into viral marketing. After all, Low used the then-newfangled telephone almost a century ago to declare her intention to start the Girl Scouts to a friend. Like technology, cookie sales have been part of the organization since its early [...]
Filed under Social Media, marketing, viral marketing
Tags: girl scout cookies, Girl Scouts of America, viral marketing
January 29, 2010
Going Viral Is Good For Business
The goal of any business owner interested in creating a successful viral marketing campaigns is to identify individuals or outlets with high Social Networking Potential (read “How Ford Got Social Marketing Right“) and create viral messages that appeal to this segment of the population. Notable examples of viral marketing are “Ponzi schemes”, “Pyramid schemes” and multi-level [...]
Filed under Social Marketing, Social Media
Tags: bookmark, e-mail marketing, forums, marketing, viral marketing
January 21, 2010
Social Media Is Not Child’s Play
Social media is not child’s play. That’s the central message of a new Forrester Research report that shows adults using social networking sites in big numbers. Some of the report’s findings: A third of adults post at least once a week to social sites such as Facebook and Twitter. A quarter of adults publish a [...]
Filed under Social Media
Tags: Facebook, Forrester Research, social networking, Twitter
January 18, 2010
Online Video Audience Continues To Climb
Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month. According to the latest report issued by Nielsen [...]
Filed under Social Marketing, Social Media
Tags: Google, Hulu, online video, YouTube
